The Brief
Coca Cola Australia wanted to connect with Australian youth through music and build a national program providing teens greater access to live music.
The program also had to reflect authentic support to the local Australian music industry, drive retail sales for Coke Brands and blend traditional and new media strategies.
The Response
Together with Frontier Touring Company we developed the Coke Live ‘n Local Concert tour, playing major concert arenas around Australia in 2003, 05 and 06 featuring Australia’s finest talent including Magic Dirt, Jebediah, 28days, The Living End, Spiderbait, Dallas Crane, The Spazzys, Evermore, The Veronicas, End of Fashion, After The Fall and The Hot Lies.
