Harnessing the Power of Music
Mushroom Marketing provides direct access to the combined resources and experience of the Mushroom Group of Companies to ensure marketers from other industries effectively harness the power of music.
- We are experts, independent and influential.
- We work directly with the key players in the music industry locally and internationally.
- We deliver effective results from music based marketing programs.
- We provide comprehensive client service with insightful reporting and accountability.
- We are people who are passionate about music.
- We have over 100 years of collective experience and know how our music industry “really” works. Therefore, our clients get the best results from credibly partnering with the music industry.
Carl Gardiner
MANAGING DIRECTOR
For over 3 decades Carl has been proactively developing relationships and creating music initiatives with prominent Australian brands, marketers and Government.
In partnership with Michael Gudinski, Gardiner delivers the specialist expertise of the Mushroom Group of Companies for everything from music campaigns, special music events and products, music education and integrated social marketing communications.
Gardiner has played key roles in implementing many of Australia’s largest music themed initiatives with clients such as TELSTRA, McDONALDS, COCA-COLA, FOSTER’S GROUP and NATIONAL AUSTRALIA BANK.
He has also worked with both The Federal and Victorian State Governments on a range projects from FREEZA CENTRAL and SOUND RELIEF to RECONCILATION AUSTRALIA and the RESPECT THROUGH MUSIC SCHOOLS PROJECT.
Gardiner also has extensive experience in music media having been Marketing Manager for Triple M and General Manager for MCM Networking.
Michael Gudinski AM
CHAIRMAN
Widely recognised as one of the most important figures in the history of the Australian music Industry, Michael’s many business interests reflect the multiple facets of both his personality and his talents.
Michael was awarded the Member of the Order of Australia medal (AM) for service to the entertainment industry through the promotion of Australian music recording artists, as an advocate for young people in the music industry, and to the community.
In 2009 Michael accepted the prestigious JC Williamson Award – the foremost honour that the Australian live entertainment industry can bestow; recognising individuals who have made an outstanding contribution to the Australian live entertainment and performing arts industry and shaped the future of our industry for the better.
Michael was also listed in The Age Melbourne Magazine’s 2009 Top 100 issue for his work on the Sound Relief benefit concerts, which raised over $8 million for victims of The Victorian bushfires and Queensland floods.
Michael continues to work with enormous enthusiasm across all facets of his companies, and is frequently seen trekking from pub gig to entertainment centre, in Australia and abroad, looking for the next big thing to promote – be it through his record labels, touring companies, agencies or music publishing arm.
Top 10 unsigned music artists one step closer to discovery
December 7, 2011Ten of Australia’s most promising music artists have beaten hundreds of hopefuls from across the nation to become finalists in the Telstra Road to Discovery talent development program Final held during the iconic Tamworth Country Music Festival Tuesday January 24, 2012.
Not Just Noise
December 2, 2011Mushroom Marketing has created Australia’s first ever hip hop songwriting study guide endorsed by the Department of Education and Early Childhood Development.
Telstra Road to Discovery
November 21, 2011Who will score their big break?.. it could be the start of something amazing